About Bounce Life...

Introduction to Bounce

Welcome to one of the UK's leading life and health insurance companies, with access to a comprehensive panel of providers at the most competitive rates.

Bounce prides itself in offering personal, tailor-made advice, for free, to both individuals and companies alike.

We are client obsessed and always at the heart of everything we do, the client will always come first. We will hold our client's hand from initial conversation all the way to eventual claim.

Led by Founder and CEO, Ashley Reading, he brings over 30 years experience in financial services, having previously had tremendous success with Hall of Fame member and late father Derek Reading, who together founded and ran several companies including Reading Associates throughout the 90’s which went on to become Sycamore Group in 2005. Derek also had a very big influence in Bounce during the early years of the business.

Essentially Ashley is a life, health and well-being entrepreneur best known for a broad range of work within the UK financial services industry. Throughout his career, he has founded several businesses in sectors such as mortgages, complex debt and equity structures, insurance, wealth management, property, recruitment and health & well-being.

In 2005, he co-founded The Juice Doctor, the UK's first naturally isotonic sports drink with 5-time Olympic Gold medallist, Sir Steve Redgrave, with full listings in grocers such as Sainsbury's and Tesco, eventually sold to a VC.

The same year, he founded Sycamore Group, one of financial services most respected mortgage, life and investment brokerages with funds under management in excess of £1bn with over 10,000 corporate and private clients.

In 2008, he founded Fortress Wealth Partnership, a Senior Partner of St James’s Place, still running today, based out of Central London.

In 2013, he structured a funding mechanism to fund one of the UK's largest property projects, known as Peak Resorts, a £180m leisure development over 200 acres in the Peak District.

Ashley performs several non-exec functions offering business consultancy and performance analysis to a wide range of companies in different sectors.

Today his pride and joy is of course Bounce which has grown to become one of the UK’s largest life insurance companies, specialising in protecting the lives of over 20,000 individuals, families and companies throughout the U.K.

To date, Bounce has arranged in excess of £2bn of life cover and are on a mission to reach out to more families and businesses across the U.K. helping them be better protected.

What We Do

  • Family Protection
    Providing a tax-free cash lump sum for your spouse and/or children in the event of your death
  • Mortgage Protection
    Repaying your mortgage in the event of death and/or a critical or serious illness
  • Critical Illness Cover
    Providing a tax-free cash lump sum for you in the event of a critical or serious illness, under current legislation, tax year 2017/2018
  • Income Protection
    Replacing your income in the event of sickness or disability
  • Private Medical Insurance
    Offering individuals, families and employees access to private medical treatment
  • Key Person Assurance
    Protecting your business in the event of the loss or disability of a key person
  • Shareholder Protection Assurance
    Ensuring business continuity in the event of a shareholder's death or serious illness

Bounce Life was founded by Ashley Reading No.1 Protection Adviser in U.K. in 2016/17 and Mike Friday, head coach of the United States National Rugby Sevens team.


Comprehensive Panel

Bounce are proud to work with a comprehensive panel of the UK’s leading life insurance companies to offer you high quality cover, at competitive prices. We even have specialist providers for people with impaired health or medical conditions.

The Process

Our qualified, regulated advisers will ask you questions about you, your occupations, your income and your health so that they fully understand your situation, needs and budget. We’ll be able to compare life insurance quotes for you from our panel of providers.

A word from our CEO

Bounce is passionate about making a difference to peoples’ lives. We pride ourselves on being customer obsessed and will do whatever it takes to ensure that our clients have the right product, with the right provider, at the right price

Get a Quote

Fill in our quote form and an adviser will contact you to arrange an appointment.

Existing Customers

If you have queries about your existing policy please get in touch.

About Bounce Life

Learn more about Bounce Life, our mission and commitment.

Life insurance could be the most important financial product you ever buy.

If you die while you still have dependants, being able to claim on a life insurance policy could be the difference between your loved ones struggling to make ends meet, and their financial security.

Despite this, many of us simply don’t have any life insurance cover in place. Your Bounce Life adviser will ensure you get the product you need, with the right provider, at a price you can afford.


Refer a friend

Bounce operates a refer and earn scheme and we'll pay up to £50 for each successful Life insurance referral*

The Bounce Visa Card
We've partnered with SODEXO so that we can offer all of our clients a Bounce branded pre-paid VISA card which allows up to 8% cashback at leading retailers, restaurants and supermarkets, we can also load any successful referral payments onto the card*.

*A successful referral is a client that has paid their first month's premium.
The Bounce Visa Card costs £10 which is a one off set up fee.

Free Will

Bounce offer a free Will service worth £130 which is available with every Life policy taken out.

Free Trust
Every Life policy taken out with Bounce has the option to have a free trust set up for you if you wish to do so.


Bounce Life Limited
Imperial House
21-25 North Street

Bounce is on a mission to make the UK better protected, by providing free advice & products at the most competitive rates