Whole of Life Cover

Bounce have access to different products for different needs…

If you would prefer your life insurance to last for your whole lifetime rather than a set term, you want whole-of-life cover, which is also known as life assurance.

Insurers tend to use the word ‘insurance’ if there is a risk that something might happen within a given time frame, and ‘assurance’ when something is certain to happen.

This type of policy doesn’t have an end date, so you pay your premiums until you die, at which point the policy will pay out some policies ask that premiums are paid only until you achieve an advanced age – perhaps 85.

As a pay-out is certain, life assurance is much more expensive than term insurance.

It is also more complicated, as some of your premiums will go into investment funds and some towards buying life cover. This means that the amount your dependants will receive when you die will vary depending on how well the underlying investment has performed.

Because of the way it is designed, whole-of-life insurance is not intended to provide for the unexpected and premature loss of an individual, and is more commonly used for complex financial and tax-planning needs.

Some term insurance policies can be converted to whole-of-life policies, known as convertible term insurance. Premiums for this type of policy are higher than for conventional term insurance policies, and once the policy converts they will increase.

Your Cream adviser will ensure you get the product you need, with the right provider, at a price you can afford.

Get a Quote

Fill in our quote form and an adviser will contact you to arrange an appointment.

Existing Customers

If you have queries about your existing policy please get in touch.

About Bounce Life

Learn more about Bounce Life, our mission and commitment.

Life insurance could be the most important financial product you ever buy.

If you die while you still have dependants, being able to claim on a life insurance policy could be the difference between your loved ones struggling to make ends meet, and their financial security.

Despite this, many of us simply don’t have any life insurance cover in place. Your Bounce Life adviser will ensure you get the product you need, with the right provider, at a price you can afford.


Refer a friend

Bounce operates a refer and earn scheme and we'll pay up to £50 for each successful Life insurance referral*

The Bounce Visa Card
We've partnered with SODEXO so that we can offer all of our clients a Bounce branded pre-paid VISA card which allows up to 8% cashback at leading retailers, restaurants and supermarkets, we can also load any successful referral payments onto the card*.

*A successful referral is a client that has paid their first month's premium.
The Bounce Visa Card costs £10 which is a one off set up fee.

Free Will

Bounce offer a free Will service worth £130 which is available with every Life policy taken out.

Free Trust
Every Life policy taken out with Bounce has the option to have a free trust set up for you if you wish to do so.


Bounce Life Limited
Imperial House
21-25 North Street

Bounce is on a mission to make the UK better protected, by providing free advice & products at the most competitive rates